CYBR Socks
"Augmented Reality Enhanced Footwear."
Client
CYBR Magazine
Type
CGI Visualisation
3D Modeling
Date
July 2023
The CYBRSOCK is a pair of socks that unlock an exclusive design of digital sneakers that can be worn in Augmented Reality, by scanning the QR code tag on the back of the sock, to wear the 001 CYBR Digital Sneaker designed by artist Sarah Mayer.
CYBR Magazine boldly embraces the potential of Augmented Reality (AR) by introducing a cutting-edge product known as “CYBRSOCKS.” These innovative socks incorporate an embedded QR code that seamlessly connects the wearer to a state-of-the-art AR filter. Upon scanning the QR code, users gain access to a captivating digital representation of futuristic sneakers, elegantly merging the realms of fashion and technology.
"Sarah Mayer's artistic prowess is showcased through this digital footwear marvel."
Sarah Mayer’s artistic prowess is showcased through this digital footwear marvel. Her creation speaks to the seamless integration of technology and style, offering a glimpse into a future where garments are not just worn but experienced. The CYBRSOCKS, as a vessel for Mayer’s ingenuity, pave the way for a new wave of expression, where fashion becomes a canvas for augmented creativity.
"A meticulous hierarchy of symmetrical design elements and carefully calibrated lighting."
With an unwavering commitment to showcasing the digital sneaker as the centerpiece, we envisioned to craft an immersive environment radiating a futuristic ambiance. The strategic selection of a circular set proved to be ideal, as it facilitated fluid camera movements, enabling us to capture intricate details from every conceivable angle.
Our aim was to strike a harmonious balance between the central element and its surrounding environment. Through the hierarchy of symmetrical design elements and artfully subdued lighting, we achieved a satisfactory outcome, wherein the product is meticulously highlighted while effortlessly melding with the backdrop, enabling for a wide range of promotional shots.
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